ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

ADC104 Artificial Intelligence Jury

Lorenz Langgartner

Global Executive Creative Director

Serviceplan Group

Munich, Germany

Lorenz Langgartner started his advertising career as intern copywriter at
Serviceplan Munich in 2009. Since 2015, he co-leads Serviceplan Innovation, the
network's creative R&D unit, developing new products and innovative media with
a focus on design and craft. During his career, he has won over 1000 awards –
including 50 Cannes Lions (1x Titanium), SXSW Best of Show, as well as a D&AD
Black Pencil.