ADC Europe Awards

2023 ADC Europe - Brand Experience

The Forgotten Team

Agency Dentsu Creative Portugal / Lisbon

Client MEO

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Category

Live Stunts Brand Activation

Annual ID

ADCE23_BE006G

Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event.
As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility in fulfilling all commercial obligations while upholding their ethical principles? The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 WC.

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

Dentsu Creative Portugal / Lisbon

Art Director

João Mescas

Chief Creative Officer

Lourenço Thomaz

Copywriter

Diogo Stilwell

Designer

Tiago Rodrigues

Executive Creative Director

Ivo Purvis

Global CCO

Fred Levron

CEO

Tomás Froes

Global CAO

Jayme Blasko

Global CPO

John Bleeden

PR

Vickie Fawcett

PR manager

Veronique Evans
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