ADC Europe Awards
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Category
New use of Media
Annual ID
ADCE23_BE013S
To reach an older population with the Lidl Plus app, we created the Crossword Codes - QR codes that double as crossword puzzles. We placed these ads in crossword magazines - the most widely bought and subscribed to magazines by the 55+ age group. The questions were food-related and incorporated Lidl’s private brands - so we entertained, educated, and led the target audience to the app store.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
SIA ''McCann Rīga” / Riga
Creative Director
Sintija Popena
Designer
Evija Banga
Ilze Vucēna
Linda Justa
Account Manager
Dita Bistere
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