ADC Europe Awards
Category
Live Stunts Brand Activation
Annual ID
ADCE23_BE046M
Cleverly skirting social media rules banning sexual product while promoting sexual health. We put the owner's house up for sale and planted pleasure products in plain sight in a real estate listing. 24 hours later, a Tiktoker spotted the first items, and a scavenger hunt began on social media. Normal people started reposting images with Blush products and talking about them as a normal social thing, hence normalizing and destigmatizing sexual health in Iceland.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
Pipar/TBWA / Reykjavík
Client / Brand
Blush / Reykjavík
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