ADC Europe Awards
There's Nothing Comic About Dyslexia
Agency INNOCEAN / Berlin + Brokstad Studio / New York + Havas Media / London + Wetransfer / Amsterdam
Category
Graphic Communication
Annual ID
ADCE23_DE030B
By using Comic Sans as the hero of our direct campaign, we were guaranteed to grab the attention of the people who can influence change when it comes to design inclusivity. The campaign uses the most hated font by the design world, which also happens to be the most favoured font by dyslexic people, to challenge designers to bridge the gap between aesthetics and function. And that is by creating fonts that are both dyslexia-friendly and beautiful at the same time.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
INNOCEAN Berlin / Berlin
Design Firm
Brokstad Studio
PR / Marketing Agency
BOT Inc. / Brighton
Client / Brand
Dyslexia Scotland / Stirling
Music / Sound Production Company
DaHouse / Berlin
Media Distribution Company
Havas Media / London
Wetransfer / Amsterdam
Associate Creative Director
Anna Berlin
Marcelo Pignatari
Designer
Elise Chastel
Paula Santos
Executive Creative Director
Ricardo Wolff
Producer
Valeria Preisler-Vogel
Associate Creative Director, Digital
Andrés Andrade
European Chief Creative Officer
Gabriel Mattar
Junior Designer
János Hunor Vári
Nika Belskaia
Senior Copywriter
Noha Fahmy
Senior Creative Strategist
Odile Breffa
Senior Designer
Julia Sachse
Business Director
Mark Preston
Chief Executive Dyslexia Scotland
Cathy Magee
Design & Creative Direction
Daniel Brokstad
Dyslexia Scotland Lead for Creative & Digital
Katie Carmichael
Head of Art
Maso Heck
Photographer Stills
Ragnar Schmuck
PR Consultant
Ellie Botwood
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