ADC Europe Awards
Category
Editorial Design
Annual ID
ADCE23_DE032B
Background
can do is the attitude that turns the German telco provider o2 into the industry's game changer. To proof that, we developed a unique brand book.
Idea
CAN DO DECODED is the first brand book printed with the DNA of real game changers.
Execution
We mixed the actual DNA of five game changers with the printer ink of the book. Each chapter profiles a disruptive personality who shares the brand's attitude and values with an individual design language.
can do is the attitude that turns the German telco provider o2 into the industry's game changer. To proof that, we developed a unique brand book.
Idea
CAN DO DECODED is the first brand book printed with the DNA of real game changers.
Execution
We mixed the actual DNA of five game changers with the printer ink of the book. Each chapter profiles a disruptive personality who shares the brand's attitude and values with an individual design language.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
SERVICEPLAN GERMANY / Munich
Design Studio
Studio Oeding / Hamburg
Art Director
Stella Kornfeld
Global Chief Creative Officer
Alexander Schill
Illustrator
Silvia De Ventura
Photographer
Chris Noltekuhlmann
Creative Director Art
Pavel Bondarenko
Creative Director Copy
Daniel Steller
Max Seidler
Creative Director Video
Dennis Fritz
German Chief Creative Officer
Till Diestel
Head of Design
Tudor-Ionel Cucu
Junior Art Director
Tim Ballaschke
Junior Motion Designer
Margarita Nikolajeva
Michal Kusmierz
Senior Art Director
Jonas Bolzenius
Senior Motion Designer
Gergely Kozma
Senior Strategist
Kathrin Schneider
Account Management
Anna-Lena Munsch
Jennifer Grünsfelder
Nico Lohmann
Art Buying / Image Research & Purchasing
Katrin Grün
Author
Benjamin von Stuckrad-Barre
Client Service Director
Sabrina Schwartz
Co-Author
Katharina Bergmann
Director Brand & Marketing Communications
Michael Falkensteiner
Head of Brand Strategy & Brand Management
Jan Berndt
Junior Account Manager
Johanna Pitz
Literary & Film Agency
marcel hartges Literatur- und Filmagentur / Munich
Management & Creative Direction / Managing Director & Creative Direction
Katrin Oeding
Management Dick Fosbury
Ray Schulte
Management Enissa Amani
Erhan Dogan
Management Grandmaster Flash
Jack Rannells
Michael Dunham Jr.
Management Jimmy Wales
Kerry Moores
Management Marian Goodell
Carly Rhodes
Megan Miller
Managing Creative Partner
Leif Johannsen
Patrick Matthiensen
Managing Director
Bettina Hartges
Holger Warnecke
Mark Siepmann
Myles Lord
Managing Partner
Lars Holling
Patrizia Caruselli
Music & Entertainment Consultancy / Rights & Testimonial Clearances
Spark Marketing Entertainment / Hamburg
Music Research & Negotiation
Kathrin Heinemann
Matthias Bauss
Owner
Tobias Rudloff
Print & Media Consulting
Julia Strauch
Printing House
Druckerei Siepmann / Hamburg
Production
Buchbinderei Warnecke / Broderstorf
Drive by Heroes / Hamburg
Fabian Koplin
Projekt Manager
Katherina Vetter
Marcel Kohrs
Senior Brand Manager
Rafael Binczyk
Senior Integrated Producer / Art Buying
Jennifer Schulz
Testimonial
Dick Fosbury
Enissa Amani
Grandmaster Flash
Jimmy Wales
Marian Goodell
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