ADC Europe Awards

2023 ADC Europe - Design

Geneva Airport - Illustration System

Agency ParentiDesign: The Branding Studio / Geneva

Client Geneva Airport

Category

Illustration

Annual ID

ADCE23_DE089M

The illustration system draws from toggle switch UIs, implying action and motion. Inspired by flags, colorful images uplift the atmosphere and excel in motion design, highlighting versatility. Grid-based icons form a visual toolkit, sparking visitor creativity in message interpretation.
This campaign allowed the airport to promote its shops and restaurants in a fresh way, resulting in a 4.8% increase in average spending per passenger in 2023 compared to 2019 (pre-covid)

2023 Awards

Total Points: 2

Shortlist

Credits

Design Firm

Parenti Design: The Branding Studio / Geneva

Copywriter

Jean-Michel Larsen

Designer

Nicolas Bula

Director

Lisa Parenti

Photographer

Amelie Touchet

Strategist

Flavia Engelmann

Creative Director & Illustrator

Elie Kupsc

Account Director

Nathalie Guten

Designer & Motion graphics

Abel Nadin

Project Management

Lorna Steele
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