ADC Europe Awards
Category
TV / Cinema Commercials
Annual ID
ADCE23_FA005S
For Ladbrokes be taken seriously as an entertainment brand, we needed to behave like one. So we reimagined one of the most iconic cinema moments of all time - Rocky’s Run. In an epic Hollywood first, we seamlessly replaced the entire cast (bar Rocky) with players from Ladbrokes’ world of sports and gaming, vividly bringing to life the jubilant spirit of the Ladbrokes platform ‘We Play Together’.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
neverland / London
Production Company
Final Cut / London
MJZ / London
Music / Sound Production Company
750mph / London
Post Production Company
Selected Works / London
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