ADC Europe Awards
Category
TV / Cinema Commercials
Annual ID
ADCE23_FA007S
At Apple we believe accessibility is a human right. This film, launched for International Day of Persons with Disabilities, aims to evoke a new attitude in the representation of disability. The soundtrack uses the iconic words of Muhammad Ali, which were then re-mixed by cast member Cola Boyy (a DJ/producer with Spina Bifida) and improvised over with an onscreen performance by Matthew Whitaker, a Juilliard-trained pianist.
2023 Awards
Total Points: 14
Silver Award
Credits
Internal / In-House Agency
Apple / London
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