ADC Europe Awards
THE GLITCH
Agency BBDO Group Germany GmbH / Duesseldorf + Frames Post Production / Molenbeek-Saint-Jean + Caviar Film / Mechelen + Satélite audio / São Paulo
Category
Online Videos
Annual ID
ADCE23_FA009S
Alzheimer’s effects have been described as glitches in the patient’s brain. It’s a disease for which no cure exists yet, but research may find one. To raise donations for this cause, we partnered up with neuroscientists and created a film based on patients’ and relatives’ real-life experiences. It puts the viewer in the shoes of a patient, letting them experience a life with Alzheimer that gets more confusing. Alzheimer is a glitch. Help find a fix.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
BBDO GmbH / Duesseldorf
Production Company
Caviar Film / Mechelen
Music / Sound Production Company
Satélite Áudio / São Paulo
Post Production Company
Frames Post Production / Molenbeek-Saint-Jean
Art Director
Daniel Tolentino
Marco Serra
Chief Creative Officer
Frank Hahn
Jonathan Deeb
Kristoffer Heilemann
Copywriter
Marcos Alves
Tobias Hecking
Creative Director
Pedro Americo
Director
Pedro Giomi
Director of Photography
Willem Jones
Editor
Rami D'Aguiar
Executive Creative Director
Rod Henriques
Executive Producer
Eva Van Riet
Producer
Charles Kinoo
Michiel Knops
Account Manager
Vera Vanselow
Head of Art
Hugo Moura
Head of Production
Kat Wyeth
Managing Director
Cristian Leibinnes
PR Director
Christian Leimbach
Production Assistant
Nele Decraecker
Nathan Everaerts
Project Manager
Lena Grube
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