ADC Europe Awards
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Category
Craft - direction, cinematography and editing
Annual ID
ADCE23_FA019S
B&Q helps make change easier. Flip’ is a powerful visualisation of this - starting with a woman discovering she is pregnant in a cluttered spare room, realising her home is about to change. She looks down at her phone and clicks to start that process in motion with B&Q through their app. The shadows from outside begin to spill through the window as we see her home begin to, literally and figuratively, flip to make way for a new addition to the family.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
Uncommon Creative Studio / London
Production Company
Pulse Films / London
Director
Oscar Hudson
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