ADC Europe Awards
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Category
TV / Cinema Commercials
Annual ID
ADCE23_FA028B
In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.
That invitation to McDonald’s is so universal, it can be communicated with a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.
We claimed ownership of this knowing look that everyone understands, and turned it into a sticky, cultural action that can only mean one thing.
That invitation to McDonald’s is so universal, it can be communicated with a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.
We claimed ownership of this knowing look that everyone understands, and turned it into a sticky, cultural action that can only mean one thing.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Leo Burnett / London
Production Company
Moxie Pictures / London
Post Production Company
Framestore / London
Media Distribution Company
OMD / London
Chief Creative Officer
Chaka Sobhani
Creative Director
Andrew Long
James Millers
Designer
Jakk Breedon
Director
Edgar Wright
Editor
David Webb
Executive Creative Director
Mark Elwood
Photographer
Tom Van Schelven
Producer
Alexia Paterson
Doochy Moult
Chief Marketing Officer, SVP
Michelle Graham-Clare
Creative Director of Design
David Allen
Account Director
Alice Pavey
Alex Light
Account Executive
Brittony Kelly
Account Manager
Carys Parry
Audio Post Production
Sam Ashwell/750mph / London
Brand Manager
Amber Myers
Business Director
Jay Perry
Colourist
Stef Perry
Director of Marketing & Media
Steve Howells
Flame
Darran Nicholson
Head of Account Management
Sam Houlston
Head of Art Production
Jo Hodge
Head of Consumer Communications & Partnerships
Louise Page
Head of Marketing, Affinity, Trust & Family
Hannah Pain
Head of McDonald's TV Production
Graeme Light
Head of Planning
Tom Sussman
Head of Project Management
Jamie Teale
Media Team
Mandy Arora
Tejal Maru
Photography & Motion Production
Prodigious / London
Planning director
Joe Beveridge
Senior Creative
Gareth Butters
Senior Planner
Roxy Windisch
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