ADC Europe Awards
Category
Audio / Radio Commercials
Annual ID
ADCE23_FA071M
EVN, an electricity provider, delivers light. However, not all can see it. We set out to light up the life of the blind. For over 10,000 blind people in Bulgaria, there are only 35 (that’s not a typo) guide dogs. Our campaign doubled as an image campaign for an electricity provider and a donation call for the biggest dog-training NGO in Bulgaria.
Donations to “Eyes on 4 paws” tripled, the subject got national attention.
Donations to “Eyes on 4 paws” tripled, the subject got national attention.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
guts&brains DDB / Sofia
Production Company
Final new / Sofia
Post Production Company
Sound high / Sofia
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