ADC Europe Awards

2023 ADC Europe - Film & Audio

TAG Heuer Holiday Season

Agency GARNAMATAC / Tbilisi + Parallel Studio / Paris

Client TAG Heuer

Category

Craft - animation, VFX, CGI and 3D

Annual ID

ADCE23_FA089M

Aboard their racing-sleighs, Ayrton Senna, Steve McQueen and the Red Bull pilots carry freshly produced watches from the TAG Heuer factory, high in the Swiss mountains. On their way, they cross the most iconic watch models. The end of the film reveals that this miniature scale-model looking set is, in fact, an installation in the front-window of the Champs-Elysées TAG Heuer shop. This explain our approach with the tricky stop-motion effect and hand-painted backgrounds.

2023 Awards

Total Points: 2

Shortlist

Credits

Agency

Parallel Studio / Paris

Production Company

GARNAMATAC / Tbilisi

Art Director

Levan Melikishvili

Director

Yann Pineill

Illustrator

Hugo Leick

Producer

Oto Shamugia

Sound Designer

Ambrose Yu

CG Artist

Tamuna Chagunava

Environment Artist

Sandro Tatinashvili

Line Producer

Antonia Poux

Pre-Production Development

Brice Crevitz
Hugo Leick
Phong Luong
Thibault de Fournas
Yann Pineill

TAG Heuer Creative Producer

Carla Singer
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