ADC Europe Awards
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Category
Branded Content
Annual ID
ADCE23_IG008S
Gen Z aren’t like other football fans. They don’t follow the rules set by generations before them. So for the 2022 World Cup, we ripped up the rulebook and used the global stage to set Gen Z’s identities free with a campaign that saw us leak, not launch, adidas’ official World Cup kits. Partnering with talent from each of our markets, we hid our official shirts everywhere from manga comics in Japan to a barbershop in Argentina, and let fans discover them for themselves.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
TBWA\London
Music / Sound Production Company
Wave Studios / London
Post Production Company
Electric Studios / London
Chief Creative Officer
Andy Jex
Designer
Aaron Janagal
Editor
Vid Price
Head of Design
Aaron Moss
Head of Strategy
Marie Conley
Account Director
Katya Hanbury-Williams
AFX
Geoff Parsons
Kristian Duffy
Rebecca Tzouliou
Simone Giorgetta
Stefano Ottaviano
Colourist
Megan Lee
Creative
Harriet Russel-Vick
Lauren Coates
Post EP
Ben Honour
Vic Lovejoy
Sound engineer
Ben Gulvin
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