ADC Europe Awards
Category
Integrated Campaigns for commercial brands
Annual ID
ADCE23_IG012B
In a period of crisis and inflation, Jumpers had to freeze its budget and spend a year without being able to communicate. In this context and with a tight budget, we had to be highly visible to connect with the target audience. Faced with a fresh crisis, we took a risk and disrupted traditional advertising methods, we created a new way of doing things: Ad Sharing. Or, in other words, advertising in conjunction with other brands to combat inflation and boost its impact.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Fuego Camina Conmigo / Barcelona
Production Company
Fuego Camina Conmigo / Barcelona
Art Director
Ariadna Castells
Composer
Sergio Bertran
Creative Director
Nacho Hernández
Director
Edgar Lledó
Executive Creative Director
Oriol Fernández
Executive Producer
Rubens Pérez
Strategist
Silvia Lahoz
Head of Strategy
Luis Conde
BI Specialist
Max Loizu
Community Manager
Daniel Lucena
Content
Marta Robledo
Creative Supervisor
Samuel Valiente
Data Analyst
Arnau Sandalinas
Digital Account Director
Marc Graells
Digital Account Executive
Cristina Garcia Parejo
Director of Analytics
Martí Ibarz
Head of Art
Eren Saracevic
Head of Content
Joan Tremoleda
Media Director
Malena Costa
Planner & Digital Ad Trafficker
Ana Clara Roverso
Sound Technician
Xavi Ruiz
Stylist & Art Direction
Sheila fernández
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