ADC Europe Awards
Category
Interactive Campaigns
Annual ID
ADCE23_IN002G
In 2023, OREO and Xbox brought the nostalgia around cheat codes back inviting consumers to create combinations with cookies. For the first time in Europe, OREO has launched 6 different embossments, inspired by the Xbox controller buttons, giving the cookies an innovative role and creating a gaming experience. Consumers were able to create cheat codes with the OREO Xbox Special Edition and unlock exclusive in-game content within some Xbox top-played games.
2023 Awards
Total Points: 30
Gold Award
Credits
Agency
Saatchi & Saatchi / Düsseldorf
Digital Agency
CoreWeb / Pfarrkirchen
PoP Studios / Budapest
PR / Marketing Agency
ConsultiX pro Campaign / Bremen
Client Partner
Miguel Paz Chagoya
Production Company
Iconoclast / Berlin
Chief Creative Officer
Dennis May
Copywriter
Daniela Jeschkeit
Gabriel Lepesteur
Director
Dominic O'Riordan
Executive Creative Director
Christian Anhut
Jan Propach
Producer
Robert Sieg
Strategist
James Whatley
James Larman
Sarah Sandford
A. Marketing Director Treat (Oreo & Choco bakery)
Chiara Missio
Base & Equity Manager Oreo
Jonathan Ryan
Chief Business Officer
Stephanie Rupp
Director of Global Partnerships & Social Impact, Xbox
Marcos Waltenberg
International Partnerships Lead, Xbox
Gordon Donald
Junior Brand Manager Oreo MEU
Agata Maciag
Partnership Management for Xbox
Miai Brand Partnerships / London
Promo Management
Competence Alliance / Darmstadt
Senior Account Manager
Elvira Fernández Rueda
Senior Marketing Director Bakery
Guillaume Brochen
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