ADC Europe Awards
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Category
Interactive & Mobile for non-profit / public service / NGO
Annual ID
ADCE23_IN021S
The goal was to reach as many people as possible in the shortest time, so we chose the most popular and trending Italian songs on TikTok for our "ISL choreographies". As we posted our content on TikTok, we activated an interaction strategy with the profiles of chosen songs' authors, tagging them and asking to support the cause by only sharing the CTA to learn ISL by dancing with their communities.
Also, other media talked about the campaign, triggering a domino effect.
Also, other media talked about the campaign, triggering a domino effect.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
DLV BBDO / Milan
PR / Marketing Agency
Omnicom PR / Milan
Art Director
Emily Vanzo
Copywriter
Margherita Ceretti
Riccardo Stazione
Creative Director
Gennaro Borrelli
Giulia Ricciardi
Executive Creative Director
Daniele Dionisi
Serena Di Bruno
Social Media Manager
Fabio Infurna
Serena Coppola
Account Director
Marco Pieschi
Video editor
Alessandro Feraud
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