ADC Europe Awards
Category
Interactive & Mobile for non-profit / public service / NGO
Annual ID
ADCE23_IN054M
At Christmas, Austrians bake cookies in form of Latin letters - a tradition called “Russian Bread”. For the fundraising campaign, the Christmas custom was renamed “Ukrainian Bread” & all of Austria was invited to speak up against war by baking, generating & spreading peace messages in form of Cyrillic letter cookies. To help Austrians bake said messages, the world’s first virtual baking paper was designed. The AR filter was made available as an Instagram camera effect.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
Demner, Merlicek & Bergmann / DMB. / Vienna
Media Distribution Company
Media1 / Vienna
Art Director
Martin Dorn
Viktoria Mannsberger
Creative Director
Anna Repitsch
Daniela Sobitschka
Mario Goldsteiner
Executive Creative Director
Alistair Thompson
Sebastian Kaufmann
Photographer
David Bastrawos
Programmer
Hongwei Tan
Mac Wong
Social Media Manager
Malik Lebbihiat
Strategist
Philippa Baminger
Digital Creative Director
Christoph Hofbauer
3D Artist
Daniel Poschinger
Client Assistant
Sabrina Hajek
Client Service Director
Regina Fischer
Digital Project Manager
Patrick Pölt
Illustration & 3D Artist
Christo Penev
PR
Janina Schwarz
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