ADC Europe Awards
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Category
Outdoor (Including poster and billboard)
Annual ID
ADCE23_PO022B
Vienna’s Museum of Applied Arts is called MAK. In Austrian dialect MAK can be read as LIKE. And yet most people don’t like the museum, which asked for a campaign changing their perception. Therefore, we let the name speak for itself and showed people in a low threshold way that there is much more to like than imagined. Each asset highlighted that museums can be exciting, inspiring, relevant and current, which resulted in 44 percent more visitors during the campaign.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Demner, Merlicek & Bergmann / DMB. / Vienna
Art Director
Viktoria Mannsberger
Creative Director
Anna Repitsch
Daniela Sobitschka
Executive Creative Director
Alistair Thompson
Sebastian Kaufmann
Programmer
Mac Wong
Toni Schornböck
Strategist
Jacky Hamid
Digital Creative Director
Christoph Hofbauer
Digital Project Manager
Patrick Pölt
Etat Director
Bianca Schediwy
Sarah Bisquolm
Managing Director
Marcello Demner
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