ADC Europe Awards
Category
Outdoor (Including poster and billboard)
Annual ID
ADCE23_PO023B
After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one.
To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin.
To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Leo Burnett / London
Creative Director
Andrew Long
James Millers
Designer
Cat Burrell
Executive Creative Director
Mark Elwood
Global Chief Creative Officer
Chaka Sobhani
Creative / Art Director
Joe Miller
Head of Design
David Allen
Account Director
Rebecca Dickens
Alice Pavey
Account Manager
Elspeth Allen
Business Director
Steph Bates
Campaign Assistant
Eleanor Rogers
Head of Marketing: Media, Channels & Performance
Kat Howcroft
Marketing Executive
Joe Light
Marketing manager
Emma Helden
Producer / Project Director
Siobhan Mulcahy
Senior Brand Manager
Gemma Troup
Related Awards
