ADC Europe Awards
Category
Outdoor (Including poster and billboard)
Annual ID
ADCE23_PO024B
Task:
The new campaign platform "inspired by life" shows that IKEA has suitable solutions in all areas of life. Quick, simple and affordable.
Idea:
At every stage of life, changes await that turn life-and the home-upside down: whether it's a new baby, a separation or new goals.
Solution:
The print motifs show moments from life - represented by a selection of IKEA classics. For every change, there's the right piece of furniture. The IKEA price makes a simple statement.
The new campaign platform "inspired by life" shows that IKEA has suitable solutions in all areas of life. Quick, simple and affordable.
Idea:
At every stage of life, changes await that turn life-and the home-upside down: whether it's a new baby, a separation or new goals.
Solution:
The print motifs show moments from life - represented by a selection of IKEA classics. For every change, there's the right piece of furniture. The IKEA price makes a simple statement.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
thjnk Germany GmbH
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