ADC Europe Awards

2023 ADC Europe - Print & Outdoor

Making The Missing Unmissable

Agency House 337 / London + D-ID / Wilmington + Untold Studios / London

Client Missing People
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Annual ID

ADCE23_PO048M

We gave ‘Missing’ posters a 21st century make-over – using AI, machine learning and behavioural science – to make them more engaging, impactful and effective. This included enhancing the images of the missing people to make them clearer, using AI to bring them life, as well as various design and language changes to make the posters more empowering, such as swapping ‘MISSING’ for ‘HELP FIND’.