ADC Europe Awards
VinziRast gets you back on your feet. For 20 years.
Agency Heimat Wien - HMT Marketing GmbH + Verein Vinzenzgemeinschaft St. Stephan + Studio FREUDE - FRD Design GmbH + ERNA Productions GmbH
Category
Print & Outdoor for non-profit / public service / NGO
Annual ID
ADCE23_PO060M
For “VinziRast” a campaign with the aim of raising awareness for the rise of homelessness, has been created. Therefore, a collaboration with New York-based artist Fanny Allié was formed, and the sculptures “Glowing Wanderers” were created. These sculptures, made of neon tubes, depicted homeless people. The campaign included an exhibition at actual former rest stops, accompanied by authentic stories told by real people, all designed to raise awareness for homelessness.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
Heimat Wien - HMT Marketing GmbH
Design Firm
Studio FREUDE - FRD Design GmbH
Client / Brand
Verein Vinzenzgemeinschaft St. Stephan
Agency In-House Production Company
ERNA Productions GmbH
Music / Sound Production Company
Soundfeiler
Post Production Company
Blaupapier
Animator
Romedius Tuerr
Selina De Carlo
Art Director
Fabian Kohlert
Chief Creative Officer
Alexander Hofmann
Copywriter
Felix Hohmann
Creative Director
Felix Hohmann
Designer
Fabian Kohlert
Lisa Bouschet
Director
Christopher Lettner
Simon Pointner
Director of Photography
Yannik Steer
Executive Creative Director
Simon Pointner
Artist
Fanny Allié
Producer
Jürgen Madl
Client Copywriter
Elena Osenstetter
Account Director
Clemens Nagele
CEO
Markus Wieser
Client CEO
Robert Korbei
Client Chairwoman
Veronika Kerres
Client Concept
Renate Hornstein
Client Public Relations
Renate Hornstein
Concept
Felix Hohmann
Simon Pointner
Digital Designer
Mirko Fina
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