ADC Europe Awards
Category
Illustration
Annual ID
ADCE24_DE083M
Krashko soaps were created from ash to help gather funds for Kras, one of Europe's most biotically diverse regions, recovering after extensive fires. The product was launched in Tuš stores across the country. News quickly spread across all major media outlets reaching more than 30% of Slovenes offline and almost 40% online through social media and influencers. With funds gathered more than 2ha of land was reforested.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Shift d.o.o. / Ljubljana
Client / Brand
Engrotus d.o.o. / Celje
Art Director
Matija Primc
Copywriter
Eva Gradišnik
Luka Bajs
Creative Director
Luka Bajs
Illustrator
Nina Koželj
Social Media Manager
Klara Filip
Account Director
Eva Frass
Account Manager
Lina Gorjup
Nina Miketič
Client Representative
Danijela Lakičevič
Nika Brodnik
Film and Photo production
Chili films
Other partners
300dpi d.o.o.
Miren Kras
Pop Tv Pro plus
Zavod za gozdove Slovenije Zgs
Product Development
Kupala s.p.
public relations
Alenka Ažman
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