ADC Europe Awards
Category
Packaging
Annual ID
ADCE24_DE099M
Estonian-based Martvili represents a contemporary take on old Georgian lemonade making tradition. The drinks are packed into cans instead of bottles, and the sweetness has been reduced, to name but a few modern twists. The packaging design concept is a perfect reflection of that. It equally springs from an ancient Georgian heritage – the famous blue tablecloths of Georgia, lurji supra – but gives it an all new, exciting life.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
BOND / Tallinn
Art Director
Mathias Väärsi
Group Creative Director
Kirill Ratman
Producer
Egle Anton
Strategist
Nils Kajander
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