ADC Europe Awards
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Category
Best use of Technology
Annual ID
ADCE24_IG012S
More than 24 million people in Germany have a migrant background, yet important political speeches are still held exclusively in German. This excludes many from social discourse, with 15% speaking little to no German at home. To promote inclusion, “Open to Diversity” used AI to translate President Frank-Walter Steinmeier’s Christmas address into the 12 most spoken languages in Germany. For the very first time millions could experience the speech in their native language.
2024 Awards
Total Points: 14
Silver Award
Credits
Agency
Jung von Matt AG / Hamburg
Jung von Matt HAMBURG GmbH / Hamburg
Art Director
Vanessa Fehst
Chief Creative Officer
Szymon Rose
Daniel Schaefer
Creative Director
Melis Adigüzel-Tripp
Simon Hiebl
Editor
Tilmann Fabel
Social Media Manager
Federica Liliana Poesl
Senior Art Director
Tim Blunck
Senior Copywriter
Jannis Tsikoudis
Account Director
Simon Zinserling
Board of Directors
Michael Sasse
Dagmar Krauße
Johannes Fuhr
Chief Innovation Officer
Max Lederer
Creative Managing Director
Thomas Heyen
Project Manager
Marc Hughes
Anjuli Kaltenborn
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