ADC Europe Awards
Category
Integrated and Innovation for non-profit / public service / NGO
Annual ID
ADCE24_IG019B
Every year, 7.7 million people are diagnosed with dementia. Early detection is crucial, but symptoms are often mistaken for aging. EDEKA launched an Easter campaign in Germany, intentionally mixing up Easter and Christmas—reflecting an early symptom of Alzheimer's. Alongside a major heartfelt TV ad and social media campaign, EDEKA introduced a new product: the Christmas Bunny, a blend of Santa and the Easter Bunny, available in all 11,000 EDEKA stores.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
Jung von Matt AG / Hamburg
Jung von Matt HAMBURG GmbH / Hamburg
Chief Creative Officer
Daniel Schaefer
Szymon Rose
Chief Marketing Officer
Claas Meineke
Creative Director
Melis Adigüzel-Tripp
Director
James Marsh
Producer
Sophie Lotsch
DoP
Jakob Ihre
Executive Producer
Juri Wieser
Senior Art Director
Jörg van der Vegte
Senior Film Director
Oliver Bernotat
Account Director
Simon Zinserling
Client Service Director
Florian Laufenberg
Creative Managing Director
Thomas Heyen
Head of Business Unit
Stephanie Finkbeiner
Head of Department
Anja Tirtey
Head of TV
Jankel Huppertz
Project Lead
Helen Bake
Team Lead
Theresa Albertz
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