ADC Europe Awards
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Category
Best use of Technology
Annual ID
ADCE24_IG024B
IDEA
The Minefields Honey Project - the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making.
MECHANICS
Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining.
The Minefields Honey Project - the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making.
MECHANICS
Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
Saatchi & Saatchi Ukraine / Kyiv
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