ADC Europe Awards

2024 ADC Europe - Integrated & Innovation

Climate Realism

Agency Leo Burnett Germany / Frankfurt am Main

Client WWF Germany

Category

Best use of Data

Annual ID

ADCE24_IG028B

The starting point was a simple question: how would Van Gogh paint his wheat fields if extreme heat became the norm due to climate change?
Images of famous landscape paintings were fed into specially developed AI pipelines - together with data from the World Climate Report - which were trained with the painting styles. This turned the scenarios of the Intergovernmental Panel on Climate Change into images bringing the devastating consequences of climate change to life.

2024 Awards

Total Points: 6

Bronze Award

Credits

Agency

Leo Burnett Germany / Frankfurt am Main
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