ADC Europe Awards
Category
Integrated Campaigns for commercial brands
Annual ID
ADCE24_IG031M
Slovak journalists regularly face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people's imagination. Telekom decided to highlight this problem and pay tribute to Slovak journalists. We joined forces with the biggest newsrooms and printed a newspaper called Daily Hate. Instead of interviews or columns, this special issue published real messages that journalists receive daily.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
MUW Saatchi & Saatchi / Bratislava
Art Director
Eduard Drexler
Tomas Banik
Associate Creative Director
Adam Baska
Content Creator
Martin Hluchy
Copywriter
Sabina Lukacova
Creative Director
Jaroslav Vigh
Director of Photography
Martin Palkovic
Film Director
Lukas Krist
Programmer
Pavol Eichler
Strategist
Lenka Dzurendova
Strategy Director
Kamil Charvat
Senior Copywriter
Zuzana Martiniakova
Account Manager
Zuzana Havranova
Unit Director
Tatiana Hrutkova
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