ADC Europe Awards
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Category
Integrated and Innovation for non-profit / public service / NGO
Annual ID
ADCE24_IG035M
The idea of TheDonationMap is to redirect Fortnite's monetization feature to support UNITED24 generating donations through the experience gamers live on a dedicated Fortnite Map. It’s a groundbreaking fusion of gaming and philanthropy. By recreating Kyiv's Independence Square within the game, it offered gamers a unique opportunity to contribute to the real-world cause of rebuilding the Prybuzka ambulatory clinic in Ukraine.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Havas Digital / Kyiv
Havas Play / Paris
Chief Creative Officer
Fabrice Plazolles
Oleksiy Morozov
Account Director
Alyona Garaschuk
Account Manager
Danylo Braga
Account Manager Data & Insight
Raphaël Dupraz
Head of brand content strategies
Adrien Pereira
Head of Gaming & eSport
Pierre Acuña
head of influence & pr
Alice Shein
Audelia Leloup
Head of New Business
Thibaut Arthaud
Influence & PR consultant
Celine Tran
Influence & PR Officer
Jeremy Metais
Managing Partner
Denys Lohvynenko
President & CEO
Stéphane Guerry
Project Leader
Yéléna Lehmann
Project Manager
Léonie Huwette
Madani Hafdane
Zoé Dominguez
Project manager gaming & esport
Thibaud Gounod
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