ADC Europe Awards
Rights against the Right - The first trademark that stops trading Nazi merch.
Agency Jung von Matt AG / Hamburg + 02100 Digital GmbH / Hamburg + Redgert Comms GmbH / Berlin + Sehsucht Berlin GmbH & Co. KG / Berlin
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Category
Best use of Data
Annual ID
ADCE24_IG040M
Together with our client Laut gegen Nazis e.V. we secured the trademark rights for the best-selling German and international Nazi-Codes at the European Trademark office. As new rightful owners, we can force Nazi shops to destroy the merch bearing these codes and claim compensation for each sale. It's a world-first approach and legal hack to stop the spread of Nazi codes once and for all. This groundbreaking idea has had a 2.2 Billion media reach without any media budget.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Jung von Matt AG / Hamburg
Digital Agency
02100 Digital GmbH / Hamburg
PR / Marketing Agency
Redgert Comms GmbH / Berlin
Post Production Company
Sehsucht Berlin GmbH & Co. KG / Berlin
Art Director
Dennis Mayerhöffer
Maarten Dijk
Copywriter
Katharina Boll
Creative Director
Christian Woelky
Elena Knittelfelder
Sarah Buggle
Digital Artist
Leon Novakovic
Anne Dolkemeyer
Christian Zschunke
Leo Romanski
Luisa Eesmann
Philipp Brates
Quinten Delahaye
Saskia Kretzschmann
Executive Creative Director
Simon Knittel
Motion Designer
Bruno Terenzi
Producer
Markus Trautmann
Data Strategy Director
Dominic Bueker
Junior Art Director Digital
Lena Pitzl
Junior Content Creator
Dirk Wandersee
Senior Art Director
Svenja Jelen
Senior Art Director Digital
Carina Hoffmann
Senior Copywriter
Andreas Stanitzek
Daniel Antonius
Data Strategist
Maik Knackstedt
Development Director
Cedrik Dudek
Executive PR Director
Stanij Wicaz
Manning Creative Director
Jan Harbeck
Production director
Julia Cramer
Project Manager
Clarissa Nagel
Katja Saupe
Laurina Pettke
Senior PR Account Executive
Tilmann Rohlf
Senior Project Manager
Julian Schnute
Senior Webflow Developer
Sergio Gancedo
Videographer
Özden Uzun
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