ADC Europe Awards
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Category
Social Media Campaigns
Annual ID
ADCE24_IN051M
We created the first symptomatology of Earworm. The effects of music on people are now scientifically named, described as symptoms and shown to the world for the first time. Spotify classifies the symptoms caused by Summer Hits Playlist: the Chicken-Neck syndrome, Lip-Syncosis, the Lead Finger disorder and many, many more. Creators, turned into "epidemiologists," inspired users across Italy to share new symptoms in a flood of user-generated videos.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Dentsu Creative Italy / Milan
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