ADC Europe Awards
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Category
Any Other
Annual ID
ADCE24_IN072M
The Chat is the UK's first WhatsApp drama series. A curated audience of influencers, celebrities, journalists and breast cancer survivors joined a WhatsApp group to watch the series, receiving messages and notifications in real time. They shared its content with their followers, generating millions of pounds of PR. The immersive series was a huge undertaking, with a 132 page script and 1293 pieces of original content delivered by the creatives day and night over 6 weeks.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
BMB / London
Art Director
Andy Burrell
Katie Burrell
Chief Creative Officer
Matt Lever
Chief Strategy Officer
Mel Arrow
Copywriter
Andy Burrell
Katie Burrell
Creative Director
Bianca Eglinton
Jordan Down
Will Marsden
Designer
Mark Gould
Director
Mary-Sue Masson
Editor
Laura Healey
Photographer
James Day
Producer
Clancie Brennan
Sound Designer
Harry Butcher
Parv Thind
Head of Design
Ted Smith
Account Director
Rosie Morahan
Acting Head of Strategy
Rebecca Moody
Head of Operations
Jack Waters
Managing Director
Claudia Wallace
Planner
Amy Bowker
Project Manager
Loren Mosdall
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