ADC Europe Awards
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Category
Print & Outdoor for non-profit / public service / NGO
Annual ID
ADCE24_PO014S
In the Samaritan Union Social Markets, people affected by poverty can purchase food at prices far below the market rate. However, to provide this service, donations are needed. So, we demonstrated what it feels like to be poor: with a unique line of food products sold at extremely overpriced rates through dedicated vending machines and an online store—thereby generating the necessary donations and raising awareness.
2024 Awards
Total Points: 14
Silver Award
Credits
Agency
Demner, Merlicek & Bergmann / DMB. / Vienna
Client / Brand
Samariterbund Wien / Vienna
Production Company
UKO Microshops / Vienna
Art Director
Corina Lindner
Antonia Langen
Copywriter
Ann-Kathrin Buche
Malik Lebbihiat
Creative Director
Lea Vukovics
Executive Creative Director
Alistair Thompson
Sebastian Kaufmann
Film Director
Cristoph Maleh
Graphic Designer
Lena Wenzel
Sarah Jakob
Photo Editor
Kilian Nagy
Pia Suchan
Account Manager
Magdalena Novak
Client Service Director
Daniela Berlini
Digital Creative
Christoph Hofbauer
Event Agency
Fuchs und Freude / Vienna
Managing Director
Marcello Demner
PR manager
Janina Schwarz
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