ADC Europe Awards
Capa vs. War
Agency INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Persuasion Communications / London
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Category
Print & Outdoor for non-profit / public service / NGO
Annual ID
ADCE24_PO015S
“Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts.
In this visual ambiguity, we created a campaign that uses pictures and headlines to question and provoke our present - which faces an unprecedented rise in the number of wars. The craft holds a message that voices a demand for today’s peace through Capa's eyes.
In this visual ambiguity, we created a campaign that uses pictures and headlines to question and provoke our present - which faces an unprecedented rise in the number of wars. The craft holds a message that voices a demand for today’s peace through Capa's eyes.
2024 Awards
Total Points: 14
Silver Award
Credits
Agency
INNOCEAN Berlin / Berlin
PR / Marketing Agency
Persuasion Communications / London
Client / Brand
Robert Capa Contemporary Photography Center / Budapest
Motion Designer
Carlos Suarez
Photographer
Robert Capa
CCO
Gabriel Mattar
ECD
Ricardo Wolff
Head of Art
Maso Heck
Jr. Art Director
Luis García-Purriños
Jr. Copywriter
Axel Fonteyne
Senior Art Director
Ailton Henriques
Account Director
Min Kyung Park
European Coordination Director
Maria Casas
European Group Director Media
Jürgen Zienicke
HAVAS OOH Consultant
Piergiorgio Muller
Head of Capacity Management
Paulina Gonzalez
Managing Director
Kőrösi Orsolya
media
Havas Media Italy
Havas Media Germany
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