ADC Europe Awards
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Category
Outdoor (Including poster and billboard)
Annual ID
ADCE24_PO018B
Every McDonald's employee has been a guest, a fan first. To target and talk to exactly these lovers of the brand, we show them their favorite products from behind – they way they'd see it, after they switched sides behind the counter and worked for McDonald's.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
TBWA\Switzerland / Zürich
Art Director
Monelle Kanza
Chief Creative Officer
Manuel Wenzel
Creative Director
Reto Clement
CMO
David Smadja
Junior Project Manager
Jenta Stalder
Marketing Manager, Brand & Strategy
Severine Caspard
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