ADC Europe Awards
Category
Special Outdoor
Annual ID
ADCE24_PO037M
Cramo is known as a rental provider for construction tools. However, fewer people are aware that Cramo also rents toilets for outdoor events. To spread the word, we set up a Forest Stop along Pirita Road with an informative advertising solution. To capture the attention of event organizers, we also placed advertisements of ruined live-experiences both on the street and online. Sales increased two and a half times compared to the same period last year.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Tabasco / Tallinn
Art Director
Ilmar Kurvits
Kuldar Leement
Copywriter
Anna Stina Tõnissaar,
Kerstin Kessu Raidma
Creative Director
Tarmo Sikk
Designer
Henrik Metstak
Project Lead
Indrek Viiderfeld
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