ADC Europe Awards
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Category
Creative Effectiveness
Annual ID
ADCE25_BE014S
For years scientists have been issuing warnings that an increase of the world’s climate by over 1.5 degrees will throw nature off balance globally and will have extensive effects on the world's ecosystem.
To show that just a few degrees more can turn the world into an uncomfortable place, we tilted the Leopold Museum’s world-famous landscape paintings by the exact amount of degrees that temperatures will rise in the regions they depict.
To show that just a few degrees more can turn the world into an uncomfortable place, we tilted the Leopold Museum’s world-famous landscape paintings by the exact amount of degrees that temperatures will rise in the regions they depict.
Insights and Strategy
Together with leading researchers from the Climate Change Centre Austria we calculated the impact of a global increase in temperatures.
We tilted the museum’s landscape paintings by the exact amount of degrees that temperatures will rise in the regions they depict.
For a week we left visitors guessing, then we revealed our intervention on prime-time national TV – on the exact day the UN climate report was published.
Without a single printed poster or other advertising material, we turned invaluable artworks into educational warning signs of climate change.
We tilted the museum’s landscape paintings by the exact amount of degrees that temperatures will rise in the regions they depict.
For a week we left visitors guessing, then we revealed our intervention on prime-time national TV – on the exact day the UN climate report was published.
Without a single printed poster or other advertising material, we turned invaluable artworks into educational warning signs of climate change.
Results
With a simple twist, we translated abstract data into a thought-provoking art installation and thereby generated around 540 million media impressions in only 3 weeks with almost zero budget. We changed people’s perspectives on the effects of a few degrees more by turning artworks into educational material that illustrated vividly and impressively how global warming will affect our surroundings if our current climate goals will not be met. The Leopold Museum implemented the intervention as a fixed feature in its current exhibition.
2025 Awards
Total Points: 14
Silver Award
Credits
Agency
Wien Nord Serviceplan
Production Company
Pyro Pyro
Kaiserschnitt Film
Chief Creative Officer
Christian Hellinger
Creative Director
Georg Rernböck
Leopold Kreczy
Photographer
Andreas Jakwerth
Account Director
Nadine Klemisch
Client Service Direction & Strategie
Daniela Gullner
Concept
Michael Maier
Filmproduktion
Wendelin Amtmann
Graphic Design
Sarah Kitzmüller
Leitung Marketing
Angelika Schuster
Julia Kemetner
Museologischer Direktor
Hans-Peter Wipplinger
Presse & Public Relations
Klaus Pokorny
Website
Benjamin Vasek
Dominik Radl
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