ADC Europe Awards
Category
New use of Media
Annual ID
ADCE25_BE025B
We turned a graduation tradition into a powerful message about cyberbullying. Every school year, 14,000 students in Slovakia fall victim to cyberbullying through leaked intimate photos. To spotlight it, Telekom used a medium typical for Slovak students: a graduation board. We generated 14,000 intimate photos, symbolizing victims of leaked nudes, and turned them into the largest graduation board ever.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
MUW Saatchi & Saatchi / Bratislava
Art Director
Matus Lukac
Monika Rybarova
Terezia Scasnovicova
Tomas Banik
Veronika Holanova
Viktor Kralik
Associate Creative Director
Adam Baska
Copywriter
Martin Hluchy
Sabina Lukacova
Creative Director
Jaroslav Vigh
Director of Photography
Lukas Krist
Martin Palkovic
Michal Rodom
Sound Designer
Vladimir Bajnoci
Strategist
Lenka Dzurendova
Strategy Director
Kamil Charvat
Senior Copywriter
Michaela Markuskova
Account Director
Tatiana Baca
Account Manager
Marian Zverbik
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