ADC Europe Awards
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Category
PR / Events
Annual ID
ADCE25_BE027B
The campaign transformed KFC restaurant locations into physical navigation points in Kyiv to address GPS disruptions caused by electronic warfare. The creative idea included a humorous banner at the railway station reading, «Welcome to Zhytomyr,» and the development of KFC’s own navigation system independent of GPS.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
idealer$ / Kyiv
Media Agency
Media First Ukraine / Kyiv
Client / Brand
KFC Ukraine / Kyiv
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