ADC Europe Awards
Category
PR / Events
Annual ID
ADCE25_BE030B
For years, the public – even politicians – treated registered partnerships as if they were equal to marriage. But for same-sex couples, more than a hundred legal barriers stood in the way of living a truly equal life. To make those in power feel this invisible wall firsthand, we created The Unwearable Ring – a wedding ring that cannot be put on. The first wedding ring that doesn’t just symbolize love – it fights for it.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
Leo Prague / Prague
MSL Czech Republic / Prague
Client / Brand
Prague Pride, Jsme Fér / Prague
Art Director
Jiri Riess
Martin Kraus
Chief Creative Officer
Jorg Carlo Nicolo Riommi
Copywriter
Tomas Svoboda
Creative Director
Nikola Foktova
Editor
Zdenek Basus
Executive Creative Director
Kosta Schneider
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