ADC Europe Awards
Category
PR / Events
Annual ID
ADCE25_BE031B
In Czechia, 63% of parents admit hitting children - seen as “normal.” To break this blindness, we created BaciBaci, a real toy spoon that playing slaps, cries, and facts. Sent to politicians and influencers, it sparked outrage, 120+ media outputs, 51.6M impressions, 11,750 petition signatures, and 150,000 protest participants. What began as provocation grew into national pressure. Parliament banned corporal punishment - turning a toy into the real law.
2025 Awards
Total Points: 6
Bronze Award
Credits
Agency
Saatchi & Saatchi Prague / Prague
PR / Marketing Agency
MSL Czech Republic / Prague
Associate Creative Director
Jakub Havlík
Director
Petra Wűnschová
Executive Creative Director
Kosta Schneider
Motion Designer
Martin Mašík
Senior Copywriter
Hana Kašáková
Business Director
Lucie Dubová
Head of Communications and Prevention
Magdaléna Černá
PR Consultant
Sylvie Micková
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