ADC Europe Awards

2025 ADC Europe - Brand Experience

Colors

Agency DDB España / Madrid + PHD Media Spain

Client Volkswagen Group España Distribución, S.A.
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Annual ID

ADCE25_BE038M

In recent years, car brands have stopped speaking like people. From the names of technologies to the names of car colors, they’ve become increasingly difficult to decipher. That’s why, at Volkswagen, the “people’s car” we wanted to be the first to speak like people again, and to do so, we changed the names of the colors in those places where colors matter most.