ADC Europe Awards
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Category
New use of Media
Annual ID
ADCE25_BE048M
We combined european wastewater data with Czech research and police accident statistics to reveal where and when drugs were most consumed and how this overlapped with traffic accidents. This data model became our prevention framework. Urine metabolites were transformed into geo-located social and digital OOH messages tailored to each drug and city, making data the driver of both creative and behavioural change, prevention and awareness.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
McCann / Prague
Media Agency
McCann Boost / Prague
PR / Marketing Agency
Hero & Outlaw / Prague
Art Director
Lais Veloso
Milica Majstorovic
Chief Creative Officer
Leonard Savage
Copywriter
Michaela Brůhová
Michaela Pechanová
Creative Director
Aleš Brichta
Vítězslav Štrobl
Executive Creative Director
Martin Svetlík
Global Chief Creative Officer
Javier Campopiano
Motion Designer
Radek Král
Tomáš Matis
Social Media Manager
Tomáš Tancer
Chief Creative Officer, Europe
Adrian Botan
Social Media Specialist
Linda Illesová
Account Director
Petr Malina
Agency Chief Executive Officer
Jan Binar
Creative Excellence Manager, Europe & UK
Alice Reindlová
Global Creative Director, CEE
Catalin Dobre
Global Product Excellence Director
Carmen Bistrian
Media Director
Jan Suda
Media Specialist
Daniela Klapálková
PR & Communication Manager, Creative Excellence Manager
Dany Rotkovský
PR Director
Ivo Půr
PR manager
Denisa Ladka Morgensteinová
PR Specialist
Daniela Kalinová
Lucie Dosedělová
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