ADC Europe Awards
Category
Logotype
Annual ID
ADCE25_DE007G
The brand identity for Saaristo, a globally attractive new destination brand, is taking authenticity and cultural value in branding to a new level. To introduce Saaristo as it is – a life-shaping experience of vast space, unique stillness, raw nature, and sincere culture – we kept its birth name and let the islands shape its identity. After 20 hours well-spent in Google Maps, there was a handpicked island shape for each letter found among the 40.000 islands.
2025 Awards
Total Points: 30
Gold Award
Credits
Design Firm
BOND Creative Agency / helsinki
Client / Brand
VIsit Turku Archipelago / Turku
Creative Director
Kasperi Salovaara
Liisa Paasio
Design Director
juha-pekka Laurila
Strategist
Arttu Salovaara
Vaino Leskinen
Client Director
Aleksi Hautamäki
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