ADC Europe Awards
Category
Graphic Communication
Annual ID
ADCE25_DE055M
On April 9, 1989, Soviet troops killed 21 peaceful protesters in Tbilisi. Tulips became a mourning symbol. In 2025, Georgia’s pro-Russian government marked it as “violence by a foreign power,” refusing to name Russia. While brands stayed silent, our agency, Supermarket, spoke up: one post, tulips on asphalt spelling “RUSSIA DID IT.” No media spend, thousands of shares, major media pickup. Sometimes one image tells the truth.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
Supermarket / Tbilisi
Creative Director
Eka Kipiani
Sandro Tsitskishvili
Strategist
Giorgi Tabatadze
Vasil Chubinidze
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