ADC Europe Awards
Category
Online Videos
Annual ID
ADCE25_FA036M
While preparing Telekom’s Christmas campaign, we discovered a simple yet powerful metaphor for the current social climate: snow globes, a symbol of the bubbles we live in. In our Christmas spot, we portrayed two elf girls living in separate snow globes who, in their innocence, form a genuine friendship despite their differences. The story is reinforced by the campaign’s final message: Connections Begin When Barriers Break.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
Saatchi & Saatchi Germany / Düsseldorf
MUW Saatchi & Saatchi / Bratislava
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