ADC Europe Awards

2025 ADC Europe - Integrated & Innovation

Impulse

Agency Cheil Spain / Madrid + Samsung Electronics Iberia / Madrid + Acid Tango / Madrid + Somos5 / Madrid

Client Samsung
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Annual ID

ADCE25_IG004G

Globally, 80M people suffer from speech disorders like stuttering, yet therapy is often inaccessible. In Spain, 500K are affected with no public healthcare coverage. Impulse is a free AI app for Samsung Galaxy Watch and Android that uses a NLP algorithm and haptic feedback to turn words into wrist vibrations. Acting as an invisible speech therapist, it’s rated 4.5/5, endorsed by medical associations, used by 100+ professionals & expanding worldwide to democratize speech.